The Espresso in Action

A little while back I mentioned the Espresso Book Machine as the new Harbinger of Awesome for our industry.

Just ran across a video of it in action. Somehow a lot less impressive now. I was expecting a little more Star Trek and lot less Henry Ford.

Via The Book Design Review‘s twitter feed

April 29th, 2009 by Pieratt

5 Responses to “The Espresso in Action”

  1. Jason says:

    How does it require “minimal” maintenance? I’d hate to try fixing a paper jam in that bad boy. Thanks for this, interesting.

  2. Way less impressive now that I see it cuts an entire tree off at the end of the process.

  3. patrick says:

    This thing is just a glorified version of the copiers/booklet makers that every print and copy shop already operates, only it requires more maintenance, prep, and waste.

  4. Hey look! A Cotton Gin!

  5. Rebecca says:

    The demo book ended up with the author’s name almost cut off at the bottom of the cover and, judging by the slant of the author’s name in a brief glimpse of the cover near the end of the video, inaccurately trimmed. This makes me wonder if the manufacturer (or at least their marketing department) knows much about printing books. They easily could have chosen a demo book that did not point out the flaws in their process.

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