David Pearson was kind enough to send over the first ten of the new Great Ideas IV designs, photographed and ready to be ogled. The project as a whole is down to the final 30 titles. Ten more for IV, then the final twenty in the fifth series, which will be released in 2010 just in time for Penguin’s 75th birthday.
I asked Pearson if he had any notes or thoughts on this latest batch, and he had this to say:
The formula is now so familiar to us that the main struggle is really an internal one and that’s for us to move the series somewhere new each time. Across this many titles each cover has to be distinct enough to maintain interest and – I hope – the boundaries we originally set ourselves have allowed enough flexibility to do this.
..There will always be a part of me that feels slightly sheepish at having produced so many of these things (80 so far) but much more so, I feel incredibly lucky to be working on a project that taps into the very specific skills I do have (and not the myriad that I do not).