Archive for July, 2009

Seth Godin on Book Covers

Thursday, July 2nd, 2009

Seth Godin (internet marketing guru and all around interesting guy) weighs in on book covers in a recent blog post.

Tactically, the cover sells the back cover, the back cover sells the flap and by then you’ve sold the book.

This is a new thought for me, and an interesting one. I’ve found that one of the easiest ways to tell a good designer from a great designer is by the quality of their back covers. Mine are fairly horrible. Something to work on.

Also note that this isn’t the first time Godin has mentioned book covers:
Do you judge a book by its cover
Judging a book by its cover (Wherein he calls a Chip Kidd cover “lousy”)


Wednesday, July 1st, 2009

Is Design:Related the slowest site on the internet, or is it just me? My goodness, I know it is a free service but they might consider upgrading their servers.

I hate visiting portfolios over there because I know it’s going to be a solid 15 minute commitment just to work my way through their examples of work. Anyone else have this issue?